GOLD is a collection that changes dynamically in response to the series’ own live NFT market activity. The actions of GOLD collectors are part of this ever-changing artwork, where prices, levels of activity and on-chain provenance define the art itself.

How does the market affect the way we see art? Does the sale price of an NFT change our perception of it? In GOLD, market factors literally influence the composition and imagery, with market forces manifesting inside the frame.

From a sale to a listing, from the amount of time an artwork is held to whether it has recently been flipped, all this data is recorded by the contract and reflected live in each GOLD piece, through optimistic colour schemes named after beach holiday destinations.

GOLD is a critical exploration of NFT art market behaviour. It also explores how we see in digital environments and how market networks influence how we see.

GOLD is made up of hundreds of artistic elements, taken from online clipart libraries. These picture parts, including market charts, icons, varied symbols and figures, are brought together dynamically according to the market and its actors. Are you viewing an artwork or its market?

By tracking collectors’ live behaviour and reflecting it inside the frame, the artworks become contingent on their own market. But the context through which the NFT market is seen by collectors and viewers is defined by the artist. 

The signifiers and iconography are in a constant state of change, so any reading of the compositions is also fluid over time. The artworks present a stream of changing and ambiguous meaning, not unlike a social media or online market feed.

The series is 100% on-chain – the artworks are composed and rendered directly from the blockchain – with live data streamed from an Ethereum node. The full spectrum of possibilities in GOLD will take years to reveal.
More about GOLD

‘Is this an elaborate reward system? A challenge or a trick. A test of patience? Or a mirror held up.
Is the gamification of art taking it to the next level here?’

Anika Meier

On Optimism and Market Art